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Actress Amy Smart fronts app and website promotion.
December 14, 2015
By: Melissa Meisel
The Leaping Bunny Program – established in 1996 by the Coalition for Consumer Information on Cosmetics (CCIC) – is rolling out its first digital PSA with well-known actress Amy Smart coinciding with the program’s updated shopper-friendly mobile app and website relaunch. With these new developments, Leaping Bunny aims to educate shoppers on the horrors of animal testing still going on while providing them with free tools that give them access to over 650 cruelty-free companies so they can make mo...
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